PENGARUH KEBIJAKAN DIVIDEN, RETURN ON ASSET DAN RETURN ON EQUITY TERHADAP RETURN SAHAM

This study aims to determine the effect of dividend policy and profitability on stock returns in Consumer Goods industry company simultaneously partially. method uses quantitative methods, analytical technique used is descriptive statistics, while hypothesis testing multiple linear regression analysis. The determination sample was carried out using purposive sampling for 2016-2020 period. results this indicate that policy, return assets equity have an returns. Partially, only payout ratio has Return partially no